The Employer Brand You Can Walk Through

“They tour our site and leave thinking, I don’t want to spend my career using a porta potty.”

That’s what a recent customer told our team in a post-sale interview. As we discussed what led them to seek a Falcon-made container bathroom for their large industrial job site, they described the recruitment tours that regularly come through their facility.

Prospective tradespeople—including a growing number of women—are brought in to see what a future with the company might look like. Unfortunately, what they often see are facilities that are lacking in comfort, hygiene, and even basic dignity.

For this customer, it was a wake-up call.

Pay and benefits are still essential pieces of the recruitment puzzle. But more industrial employers are realizing that the spaces where employees work, clean up, and rest are just as important. These spaces don’t just serve a function. They send a message.

The Cost of Sub-Par Facilities? Talent & Retention. 

On our discovery calls with prospective customers, we hear the same concerns again and again:

• “We’re losing workers because of rundown facilities.”
• “I don’t have anywhere for employees to clean up after a shift.”
• “Our office trailer is so broken down it’s almost a hazard.”
• “We’ve been getting flack from health and safety officials about our job site.”

Aside from the legal (and not to mention moral) reasons for caring for employees through proper facilities, those structures are a tangible gauge of how a company cares for its workforce. 

An unserviced porta potty or crumbling office trailer communicates to employees and job candidates that they’re replaceable and undervalued. That’s a risky move for employers in industries where labor shortages persist, like construction and manufacturing.

In contrast, modern and clean facilities send a very different message: “You are essential to our success. We want you to belong here.”

That message is clear the moment someone steps onto a job site. Employees don’t just see the conditions, they experience them. These spaces quietly influence how workers feel about their value and belonging, which directly shapes recruitment, retention, and morale.

Facilities as Employer Brand in Action

Consider your facilities as more than just infrastructure. They’re a walk-through experience of your company’s values. Every bathroom, breakroom, field office, and locker room reflects how you prioritize employee well-being. 

Let’s look at these scenarios from real brands:

1. Climate-controlled locker areas replace an old shed for workers of an agricultural feed mill, signaling respect and care from leadership. 

See how Hi-Pro Feeds did this at their Comanche, Texas facility. 

The ROI? Improved employee satisfaction leads to higher productivity and engagement.

2. Comfortable, field-ready bathrooms replace remote and unpleasant porta potties for a dual-gender workforce.

See how Nucor Steel Memphis upgraded to modular jobsite restrooms.

The ROI? Better retention and talent acquisition—and no more driving to the nearest flushing toilet to avoid a porta potty.

3. Durable and portable field offices with climate control replace rented office trailers for construction teams in the desert.

Read how Jordan Foster Construction replaced rental trailers with shipping container field offices.

The ROI? A sign of commitment to team morale from company leaders, plus no more rental and maintenance fees.

Create Spaces that Speak

Upgrading facilities isn’t just a nice-to-have. It’s a strategic investment that creates a tangible vision of what it’s like to be an employee at your business.

At Falcon Structures, we help organizations build spaces that make a powerful statement. From workforce housing and collaborative field offices to hygienic, code-compliant bathrooms, our container-based solutions show employees that they’re valued—and that their safety, dignity, and comfort matter.

If you’re ready for your facilities to become a competitive advantage, we’ll help you make it happen.